Project Overview

Pristiq is a Laravel-based e-commerce website for a sensitive-skin personal care brand offering zero-fragrance, dermatologically-tested wipes. The goal was to build a complete online store that not only sells products but also educates customers through rich brand storytelling, product guides, ingredient transparency, and search-ready content.

I designed and developed the platform with a modern Laravel and Blade architecture, combining a polished customer-facing storefront with a secure, practical admin dashboard. The website includes product listing pages, product detail pages, cart and checkout flow, Razorpay payment integration, journal/blog content, media management, inventory tracking, and store administration tools.

Key Features Developed

• Custom Laravel and Blade e-commerce storefront
• Responsive homepage with premium brand storytelling sections
• Product catalog with search, category, price, sort, and stock filters
• Product detail pages with image gallery, pricing, product tags, and add-to-cart flow
• Cart and checkout experience built for Indian customers
• Razorpay payment gateway integration in test mode
• Customer login and account-related flows
• Wishlist/save product functionality
• SEO-friendly pages for homepage, shop, product, and journal content
• Journal/blog section for product education and organic search growth
• Custom admin dashboard for store operations
• Product and category management
• Inventory management with stock movement records
• Media library for uploaded product and brand images
• Order, customer, subscriber, and website settings management structure
• Admin-side navigation and role-protected control center
• Clean UI using a soft premium color palette, editorial typography, cards, filters, FAQs, and responsive layouts

Admin Panel Highlights

The Pristiq admin panel was built as a custom control center rather than relying on a generic CMS. It allows the store owner to manage operational areas from one place, including:

• Product creation and management
• Stock quantity adjustments
• Recent inventory movement tracking
• Media upload and image library management
• Dashboard metrics such as products, orders, customers, subscribers, live status, and visits
• Quick operation shortcuts for products, orders, media, SEO settings, and traffic
• Storefront access and admin navigation

Frontend Experience

The frontend was designed to feel premium, calm, and trustworthy, matching the product positioning of zero-fragrance sensitive-skin care. The site includes soft visuals, editorial-style headings, conversion-focused product cards, educational sections, FAQs, and content blocks for use cases such as baby care, travel, family cleanup, adult sensitive skin, and ingredient-conscious shopping.

Technology Stack

• Backend: Laravel
• Frontend: Blade templates, HTML, CSS, JavaScript
• Database: MySQL
• Payments: Razorpay integration
• Architecture: Custom e-commerce workflow with admin dashboard
• Media: Product image upload and public media library
• SEO: Search-friendly landing pages, product pages, journal content, FAQs, and metadata-ready structure